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When I picked up this book two years ago, I was still an aspiring wana-be-online business owner. Two years down the road, I finally started the engines for some serious blogging, to give my best level try on making money through blogging.
Joel Comm did a fantastic job on this book for those who are aspiring to use Internet marketing as a means of making a steady income or just as a sideline. He has written his book in an easy to use manual with models he has used throughout his career in online business.
The book is divided into 8 chapters as follow:
Chapter 1: The New Web Order - How the Internet Has Brought Opportunity to Everybody.
Chapter 2: Your uniqueness Equals Cash
Chapter 3: Content is not King - It is KaChing!
Chapter 4: Information Products - Selling.
Chapter 5: Earning from Affiliate Programs
Chapter 6: Membership sites - Turning your Internet Business into a Passive Revenue Machine
Chapter 7: Coaching Programs
Chapter 8: Case Studies
Each chapter rules out the fundamentals of making your online business a success. Joel Comm explains each fundamental in a simple and easy model which makes anyone capable of starting an online business.
His main model to create a great online business is listed out as below:
1. You have a dream
2. You have to believe
3. You have to prepare
4. You have to act
5. You have to relate
6. You have to use models
7. You have to grow
Each of the fundamentals above were written with clear examples of how you could achieve them in a step by step method. As a new blogger, I found his tips to be very practical.
However, I would like to stress that Joel Comm does not give solutions to online businesses but he offers invaluable advice and insights into what would make an online business successful. His book is relatively easy to use and follow even when it comes to the more technical aspects of online business.
What I liked most about the book is the sincerity of the writer in which he stressed that starting a website is something everybody can do but to start making money from it would take a lot of preparation, hard work and determination. Not many books like this would say such a thing accept for hyping you up to possibilities that cannot be achieved just to sell their ideas.
This is a great book for those who are just starting out as it points to all the right strategies and fundamentals that are needed to start on the right side of the trade. It is also for those who are already seasoned Internet business owners as there are a few nuggets worth picking at to make your online business even better.
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